Bombay Bargain

Woodstock Bombay 1936 brochure

The above pamphlet advertised machines available from The Office Appliance Corporation in Bombay, India in September, 1936.  On the front we see a Woodstock standard machine – and on the inside we see some interesting information.

Woodstock prices Bombay 1936

We see from the above price list several interesting things.  First, the company offered for sale not only brand new Woodstock machines, but also rebuilt Woodstocks and Bijou (Erika) portables.  Second, the Woodstock machines are described as “Rebuilt at Woodstock Factory.”  Woodstock eventually got into the act of rebuilding its own machines, as did all the other big makes.  Third, the price of the rebuilt machines is, in the example of the normal carriage width (F cap or “fools cap”) only about 56% of that of the brand new machine and is exactly the same as the price of the Bijou model V portable.

The above price comparison makes it clear that not only were rebuilt standard typewriters competitive with brand-new standard machines, but that they were also competitive with portables if the buyer didn’t really want or need to move the machine around.  It’s also clear that the presence of rebuilt standards in a product line only increased the chance to make a sale, which is what really counts.